Showing posts with label product launch. Show all posts
Showing posts with label product launch. Show all posts

Monday, 23 January 2017

Fabelle Chocolates Launch at ITC Maratha, Mumbai

ITC has come up with a new range of Premium Chocolates called Fabelle. Fabelle Chocolates have been in the making for a decade now, with extensive research and innumerable trials in the company's pursuit to craft the finest luxury chocolates in India. They knew what they wanted, and God, they have succeeded! A ten year research and sourcing chocolates from the very corners of the world, just to ensure the best premium ingredients. 


Fabelle was created by international chefs working in conjunction with ITC master chocolatiers to craft the finest quality chocolates. The taste just proves that their efforts paid off. Each offering was unique and exquisite.

We were first given a presentation by Mr. GK Suresh – Vice President, New Category Development, ITC Foods. We learnt a lot of interesting things, for example, that their ganache is conched for 12 hours to give the perfect melt-in-your-mouth feeling.

Let's start with the Fabelle Elements. They're intricately crafted pralines inspired by the elements of nature - Earth, Fire, Air, Water, Wood.


From L-R: Earth, Fire, Air, Water, Wood

Chef Prashant Sabne suggested I eat them in this order - Earth, Fire, Air, Water and Earth. Get a box of this, go ahead, treat yourself! Amazing stuff. I couldn't get enough of these. My favorites were Wood and Fire. Wood combines coffee chocolate and cinnamon. Classically favorite flavors for me, so this one was obvious. But Fire was a surprise. Made with Ancho chili and candied mango, this was an exquisite experience to say the least. You definitely will need the Air and Water after this one!

Next up, Fabelle Ganache - velvety soft cubes of exotic cocoas delicately churned with butter and fresh cream. There were three variants - Creamy Milk, Rich Dark, and Dark with Apple and Cinnamon.  


I am a huge fan of Dark Chocolate, and I loved that ganache. But when I met the Apple and Cinnamon, it was love at first bite. I never thought I would like it so much, because I am generally wary about flavors barging into my dark chocolate, but this one did a great job! I had so many of those. I regret nothing.

Fabelle As You Like It – personalized chocolate cup creations offering myriad possibilities of fillings and toppings, with endless combinations that you can experiment with.

I had so much fun creating my chocolate cup. We all named our cups after ourselves, so mine is called 'As Myra Likes It'! Do you guys wana know what was in my personalized chocolate cup?
It’s a dark chocolate cup, the first layer of filling inside it was a berry preserve, topped with a generous layer of dark mint creme, topped off with a powdery layer of arabica coffee. Everything I loved, and it was so awesome! I wasn't sure if berry would go well with dark mint creme, but then I remembered what surprises the ganache gave me, and then I felt better about making this chocolate cup!

Fabelle Single Origin Cacoas – single origin bars, crafted using cocoa from different countries (Madagascar, Dominican Republic, Venezuela, Ecuador, Sao Tome and Ghana), each asserting its own distinct flavour and hence adding a unique flavor to each bar.

 
Fabelle Gianduja - This is a recreation of a tradiitonal Italian delicacy from the Napoleon era fashioned with an infusion of hazelnuts into rich, creamy milk chocolate. Not usually a fan of nuts in my cocoa love, I was quite impressed with these delectable bits. I tried it very hesitantly, but I shouldn't have been worried, it was really good. Even someone like me loved it, so of course people who like nuts in their chocolate would go absolutely mad about it.



After all this, there was still dessert! God, I was already on a sugar high by now, and then I see dessert. Space creates itself in one's tummy when faced with chocolatey goodness.

White chocolate cheese cake jars -


The goodness of Philadelphia cream cheese and white chocolate caught in a delicious house cheese cake recipe, embellished with berry coulis. The rich creamy cheesecake with the tart fruits - what a play of textures! Foodgasm right there. Also, it's eggless. That was probably the most amazing part. To get that smooth creamy texture without using eggs; wow.

 84% signature dark chocolate petit cake with fleur de sel -
Signature dark chocolate (84%!) with fruity and intense undertones explored three ways - a pure ganache, a citrusy chocolate cream and a rich chocolate mousse, on a textured sea salt-nut sablé, enrobed in cocoa glaze. Now, I love anything that uses fleur de sel. It just adds so much texture. So I knew this was going to be a treat, but even then I was underestimating it. It was just that perfect. Look at it. Even the glaze is perfect.
Vanilla cremeux bar with St. Domingue chocolate mousse -
  

Single origin 70% Saint-Domingue chocolate with strong cocoa notes, paired with a light cream of Madagascar vanilla and fortified with an almond hazelnut crunch, this was bliss. I thought nothing would ever match up to the petit cake and I was wrong. This was so so so good and rich, I was just done. This was a very very fitting last bite for such a scrumptious, chocolate-filled day.

Mind you, the three desserts shown here are all tasting portions. The actual menu items are larger in size but equally rich. You can just imagine what that would do to your dopamine levels. 

Heartily recommended!
Fabelle at The Chocolate Boutique- ITC Maratha Menu, Reviews, Photos, Location and Info - Zomato

Wednesday, 14 October 2015

Goody Bag from the Dabur Vatika Hair Oil Launch

As you might know, I attended an event last Saturday, for the launch of Dabur Vatika hair oil. I received a goody bag from the event.

the pretty simple life dabur vatika product event jasmine coconut hair oil hair straightener

What was inside?


the pretty simple life dabur vatika product event jasmine coconut hair oil hair straightener


A bottle of Enriched Coconut hair oil, along with their newly launched Jasmine Coconut Oil, and a gift wrapped box! Wonder what's in it?


the pretty simple life dabur vatika product event jasmine coconut hair oil hair straightener


It's a Philips ceramic hair straightener! Quite a generous gift, but I try to use heat styling products as less as possible - say, once or twice a year at max. It is quite sleek, however.

the pretty simple life dabur vatika product event jasmine coconut hair oil hair straightener


I am definitely looking forward to trying out the hair products though.


the pretty simple life dabur vatika product event jasmine coconut hair oil hair straightener

 
Thank you, Vatika!

Sunday, 11 October 2015

Dabur Vatika Jasmine Hair Oil - Product Launch

I attended the Dabur Vatika Jasmine Coconut Hair Oil product launch on Saturday. It was part of a special feature, Dabur + Indiblogger, where 40 female bloggers from all over the city were invited to be part of the exciting new launch.

dabur vatika jasmine hair oil product launch indiblogger the pretty simple life


This was the very first launch I attended and it was a great experience. Being my first, I really have nothing to compare it with, but I'll tell you what happened there; and I'm sure you'll agree with me.


First off, a live band performance, including Vineet of Indiblogger! It was a pleasant surprise and super fun. Everyone sang along (whoever knew the words) and the others were swaying, foot-tapping, and just generally enjoying the music.

dabur vatika jasmine hair oil product launch indiblogger the pretty simple life

After that, there was a bout of headbanging, both on and off stage. The stage effects were very well executed and it really made a difference to the atmosphere of the place. 

dabur vatika jasmine hair oil product launch indiblogger the pretty simple life


That definitely took the energy level up a few notches.

dabur vatika jasmine hair oil product launch indiblogger the pretty simple life

After that, there was a session with Dabur representatives who told us about the history of Dabur as a company as well as the evolution of their hair products with time. They sell way more merchandise variants globally, as compared to their India offerings. I wonder why they don't sell the same in India?

Then came the actual product unveiling.

dabur vatika jasmine hair oil product launch indiblogger the pretty simple life


The background you see in the band pics? Yep, that actually slid apart to reveal a human size model (not life size - a bottle's life size would be the bottle size. Because that's true to life. However, this was human size). Also, the light and smoke effects were there even previously at the band performance. But this was a step ahead. When the big reveal happened, the air filled with a jasmine scent that seemed to come out of nowhere! I was glad to be a part of live experiential marketing, again a first for me. I even tweeted about it here.

After that, the Dabur reps and the bloggers discussed remedies and tips for hair care.

Post the bonding session, we had lunch. Here's some dessert:

dabur vatika jasmine hair oil product launch indiblogger the pretty simple life
Ferrero Rocher Ice cream!


dabur vatika jasmine hair oil product launch indiblogger the pretty simple life
Cheesecake


Oh and another cool thing: there was a station outside where once could get 'champi' or hair oil massage with the new Jasmine Hair Oil from Vatika. This was followed by a wash, and hairstyling. Such indulgence! And a few of my fellow bloggers waiting their turn :)

dabur vatika jasmine hair oil product launch indiblogger the pretty simple life


I got a goody bag too! But that's for another post.

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